recently I've Been invited to a seminar Entitled "The Chinese way to the media" (the Chinese way to media), Held in Turin, in collaboration with Piedmont Order of Journalists, Communication Sciences (University of Turin) and CIRCE (Center for Interdisciplinary Communication Research). Here is the brochure of the event, That Proved to Be an interesting occasion for gathering and discussing Chinese media, including television, information system, the Internet and - of course - advertising, also with professionals from the communication sector. I think the picture that has been chosen for the brochure could be used also in one of my courses as a fitting example of the "recycling" of the revolutionary culture in contemporary China (and this is why I like it!).
This is the link to the PODCAST of my intervention "Advertising 'with Chinese characteristics'":
http://elearning.unito.it/lettere/blocks/inwicast/index.php?id=21
This is the link to the PODCAST of my intervention "Advertising 'with Chinese characteristics'":
http://elearning.unito.it/lettere/blocks/inwicast/index.php?id=21
Recently I was invited to a seminar entitled "The Chinese way to the media, held in Turin, in collaboration with the Order of Journalists Piedmont, Communication Sciences (University of Turin) and CIRCE (Center for Interdisciplinary Communication Research). This is the poster of the event, which proved to be an interesting opportunity to meet and discuss the Chinese media, television, computer system, including Internet and advertising, with media professionals. The photo was chosen for the poster could be used in one of my classes as a good example of "recycling" of revolutionary culture in China contemporary (and, for this reason, I like it!).
Here is a link to the podcast of my speech, "Advertising 'with Chinese carattertistiche'"
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