So far, this is one of the ads of the 悦 己 campaign that I like most. It consists of a black and white picture of a chubby Chinese woman, who is laughing in such a contagious way that you can't help smiling. The slogan is written in orange characters and says: " 一点 点 赘 肉 Relax , Fei Yang Kuei according like awesomeness emperor ". A possible English translation could be:" Some superfluous meat should not make you worry, since this is how Yang Guifei seduced to death Tang Ming Huang ". Yang Guifei is a very famous female figure in Chinese culture, as she became Tang Ming Huang / Emperor Xuanzong's consort (after being also his son's consort) during the prosperous Tang Dynasty. Actually, she died in a very sad way, but her beauty and death are said to have caused the descend of the Tang Dynasty (and this is why the slogan ironically uses the expression 迷死 , literally 迷 means "to enchant, to fascinate", and 死 means "to death", as she actually was the one who died). She is considered one of China's Four Great Beauties , Together with beauty Xi Shi , Wang Zhaojun Wang Zhaojun , and mink cicada Diao Chan . She was commonly known for being quite chubby, characteristic that was considered a good quality during that time (and distinguished her from skinny beaty canons, such as the on embodied by Zhao Fei Yan Zhao Feiyan, who conquered Emperor Cheng of the Western Han Dynasty thanks to her slimness, as explained by the chengyu " Central fertilizer Yan thin "-" plump Huan, slender Yan ", where Central Huan stands for Yu Yang Central , alias Yang Guifei). And this is exactly the kind of beauty that the testimonial of 悦己 is advocating: a fleshy beauty that still can be attractive (after all, the important thing is to be yourself)! Following the slogan, we find the link to the Chinese SELF website ( http://www.self.com.cn ), and a picture of the front cover of the magazine (that appears inside a comic-style balloon, and therefore seems "spelled out" by the testimonial). From the small front cover, we can see the name of the magazine ( 悦己 SELF), its price (15 yuan), the main topic ( fast music by self have , that appears also in the logo of the magazine), and that it just came to the market ( listed heart ). It is worth highlighting that, when a product firstly appears on the Chinese market, the common way of referring to it is: full new listed (literally: " complete "+" new "+" go up, get on "+" market "), while here the second character ( 心 ) is still read xin1 (thus is an homophone of 新 , "new"), but means "heart", "mind", "soul". In perfect harmony with the requirements the magazine had to meet in order to sell to the Chinese consumers ( see previous post ).
L'ESPRESSIONE DEL SELF CINESE (1): GRASSO E' BELLO!
Alla lunga, questo è uno degli annunci pubblicitari della campagna herself che mi piace di più. E 'costituito da una foto in bianco e nero che ritrae una donna cinese paffutella che ride in modo contagioso, tanto che non ci si può astenere dal sorridere. Lo slogan è scritto in caratteri di color arancione e dice: " Relax a little bit of fat on , Yang still awesomeness emperor ". Una possibile traduzione in italiano: "Un po 'di carne superflua you do not have to worry about, because it was so fatally seduced Guifei Yang Tang Ming Huang. Yang Guifei is a very famous female figure in Chinese culture, as has become the consort of Tang Ming Huang / Emperor Xuanzong (after marrying his son) during the Tang Dynasty rich. In fact, it's very tragic way, but its beauty and death are held responsible for the fall of the Tang Dynasty (which is why the slogan used in a ironic expression 迷死 literally 迷 means "enchant, fascinate and 死 means" until death, to die, "as she was to die first). It is considered one of Four major Chinese beauties , along with 西施 Xi Shi , 王昭君 Wang Zhaojun and 貂蝉 Diao Chan . She was known to be quite tondetta, a feature that was considered a virtue at this time (and he definitely opposed to standards of beauty needle, as shown by 赵飞燕 Zhao Feiyan, which won with its thinness Emperor Cheng of the Western Han Dynasty, as explained in Chengyu " 环 肥 燕 瘦 " - "Huan fat, lean Yan", where 环 Huan stands for 杨玉环 , alias Yang Guifei). And this is precisely the model of beauty that the testimonial 悦 己 want to sponsor: A fleshy beauty can still be attractive (in the end, the important thing is be yourself!) After the slogan, we find the link to the site Chinese SELF ( http://www.self.com.cn ) and a photo of the cover of the magazine (which appears in a comic style and a cloud seems to be "delivered" from the testimonial) . From the small cover shot, we can distinguish the name magazine ( 悦 己 SELF), rate (15 yuan), the central theme ( 快乐 由 自己 , which also appears under the logo of the magazine), is that just entered the market ( 全心 上市 ). It is worth highlighting that when a product enters for the first time in the Chinese market, the term is commonly used is: 全新 上市 (literally, "full" + "new" + "enter" + "market"), while here the second character ( 心 ) is still xin1 bed (so it is a homophone 新 , "new"), but it means "heart", "mind", "soul." ; In perfect harmony with the characteristics that the magazine had to meet to be able to sell to Chinese consumers (see previous post ).
0 comments:
Post a Comment